From Videostore to Cinematic Universes.
Born from VHS culture, we’re an AI filmmaking studio creating cinematic work for brands, developing original film IP and empowering the next generation of creators.
AI video and filmmaking ecosystem
One Studio.
Three Creative Divisions.
Through our Brand Studio, IP Studio, and Creator Studio, we create cinematic campaigns, develop original universes, and help creators master the language of AI filmmaking.
VIDEOSTATE BRAND STUDIO
Where brands become cinematic worlds.
Not ads, not corporate clips, but cinematic campaigns with atmosphere, story, and genre-level impact.
VIDEOSTATE IP STUDIO
Where original worlds are born.
Films, creatures, sagas, myths, horror concepts, sci-fi universes and cinematic franchises built for the AI era.
VIDEOSTATE CREATOR STUDIO
Where the process is passed on.
Cinematic wisdom from active production: how to build worlds, shape stories, direct AI, and create work that feels like cinema.
BRANDS
Videostate Brand Studio.
Cinematic storytelling for brands
We create high-impact cinematic campaigns, trailers, and branded worlds powered by AI filmmaking workflows. Not corporate content.
Brand stories told with the language of cinema.
Why brands work with Videostate:
- Your message delivered like a movie trailer.
- AI-powered production workflows
- Trailer-grade visuals and pacing
- Scalable creative execution
- Genre-driven campaigns that stand out
VIDEOSTORE
Videostate IP-Studio.
Original IP worldbuilding
for Hollywood.
From award-winning AI short films to fully-scaled cinematic universes, Videostate IP Studio builds bold, character-driven worlds designed for global audiences, streaming platforms, and Hollywood producers.
Ranging from sci-fi sagas and horror franchises to folklore documentaries and interactive experiences, the IP Studio explores what storytelling becomes in the age of AI.
IP STUDIO
New release
GOEIE MIE (2026)
In 19th-century Leiden, the Netherlands, a beloved nurse named Maria “Goeie Mie” Swanenburg quietly poisoned over a hundred people under the guise of care. She became the most infamous serial killer in Dutch history.
3D immersive project
First AI-spatial horror experience on Escape.ai
Together with the team of John Gaeta – Academy Award-winning VFX supervisor for The Matrix trilogy – Videostate launched a 3D spatial environment of his film ‘Le Théâtre du Diable’.
The project is a modern reinterpretation of Méliès’ Le Manoir du Diable (1896). The birthplace of horror has been rebuilt using AI tools, theatrical design, and the visual language of early cinema — all inside a fully spatial, explorable world.
Step inside the origin of fear.
The Obsidian Saga
A dark cinematic universe where ancient forces, cosmic horror, and fractured realities collide across mythic sci-fi worlds.
Part 1 – The Obsidian Rift
A reality-breaking anomaly tears open space and time, plunging humanity into a war against ancient dimensional entities.
Part 2 – The Obsidian Ooze
A living black substance spreads through underground tunnels and industrial ruins, mutating everything it touches into a growing organic nightmare.
Creator ECOSYSTEM
Videostate Creator Studio.
Cinematic wisdom for the creator.
The Creator Studio teaches cinematic storytelling, AI filmmaking workflows, and worldbuilding through real productions, practical frameworks, and hands-on creative development.
We don’t teach from theory alone, we teach from the process of actively building films, worlds, and IP.
FILM SCHOOL
Learn how AI is changing filmmaking
In this video, Jan-Willem breaks down how AI strengthens storytelling without losing your voice, vision, or emotional identity.
You’ll learn how to direct with AI tools, protect your creative style, build generative workflows, and navigate the new era of filmmaking with confidence.
COMING SOON
10 modules. 1 cinematic journey.
Master AI filmmaking from idea to screen.
Learn a practical method that transforms AI content into real cinema.
Built on timeless story structure, modern creative tools, and a filmmaker’s mindset.
Theatrical cut
For emerging creators and curious explorers
Learn the fundamentals of cinematic storytelling in the age of AI.
Perfect for content creators, indie filmmakers, and anyone who wants to build clearer, bolder stories with next-gen tools.
Extended edition
For visionary filmmakers and storytelling masters
Go deep into mythology, genre-building, worldbuilding, and AI-native narrative craft. Includes bonus modules, live calls, frameworks, and downloadable resources.
FILMSCHOOL
Simple plans, powerful value.
Whether you’re just getting started or ready to go all-in, choose the plan that fits your creative journey – and own it forever. No subscriptions. No fluff. Just results.
€297
Theatrical Cut
Your foundation for cinematic AI storytelling.
€497
Extended Edition
For creators ready to build original IP and master AI storytelling.
Youtube channel
Wisdom on demand
Bite-sized insights, deep dives, and creative reflections — always available when you need a spark, a shift in perspective, or a nudge forward in your storytelling journey. Covering the AI industry since January 2023.
Videostate
Meet the storyteller behind Videostate.
I’m Jan-Willem Blom, founder of Videostate.
I help brands and creators build powerful stories using cinematic thinking
from the VHS era, powered by the tools of today.
My work blends creativity, filmmaking craft, and next-gen AI to help you shape worlds, characters, and ideas that resonate.
- Featured in Google I/O, BBC, Deadline, [esc], NOS, University of Amsterdam, Lighthouse Academy, Leidsch Dagblad
- Director at GRAIL, next-gen entertainment studio in Hollywood
- Jury member – Dutch AI Week Film Awards 2025
- Creative Director, AI filmmaker, E[ducator
- VHS collector.
VIDEOSTORE
Videostate Method.
CinemaOS.
Videostate works from a simple belief:
A strong cinematic idea is not built from a prompt.
It is built from a world.
That world needs:
- a visual identity
- a genre promise
- a central emotion
- a mythic hook
- a cinematic language
- a reason to exist
AI helps produce the image.
But cinema gives it meaning.
Creative Partners
FANDOM
Trusted by global brands
and bold creators.
See how filmmakers, founders, and visionary teams use Videostate to transform their creative process, build original IP, and stay ahead in a fast-changing industry.
Dr. Mark van Rijmenam
The Digital Speaker
Videostate created several videos for my business — every one of them top-notch. The quality, communication, and final results are consistently excellent. Highly recommended.
Isabel Raes
Kadonation
A fantastic collaboration. Jan-Willem works with clear structure and timing, communicates smoothly, and delivered a beautifully crafted final video.
Ronald Beunk
Schep Vastgoedmanagement
We hired Videostate for a recruitment video and had excellent communication throughout the process. The final result was exactly what we envisioned.
FAQ
Questions? We got you.
Everything you need to know before diving into your cinematic AI journey.
What’s included in the Entry Edition?
You’ll get lifetime access to all 10 core modules, cinematic storytelling frameworks, AI workflows, templates, and the creator community.
What’s different in the Extended Edition?
The Extended Edition dives deeper — with advanced modules on mythology, sequels, trilogies, sagas, worldbuilding, downloadable prompt packs, real case studies, and exclusive creative tools.
Do I need AI experience to take this course?
No. Videostate is designed to meet you where you are — whether you’re brand new to AI or already experimenting with GenAI tools.
Will I learn specific tools like Runway or Midjourney?
Yes. You’ll learn practical workflows using industry-standard tools, but the focus stays on storytelling first, tools second.
Is this a self-paced course?
Yes — go at your own speed. You get lifetime access, so you can revisit lessons anytime.
Do you offer refunds for the course?
We offer a 100% no-questions-asked money-back guarantee if it’s not what you expected.
Can I upgrade to the Extended Edition later?
Absolutely. You’ll only pay the difference when you upgrade.
What’s your favorite movie?
Ah hard question! I’ll give you 3 that I love very much:
‘The Rock’ (1996) with Sean Connery, Ed Harris and Nicolas Cage. It’s a wild adrenaline rush blockbuster taking place on Alcatraz.
I also treasure ‘Terminator 2: Judgment Day’ (1991) very much. It’s the best sequel ever made.
And third, ‘Gremlins’ (1984). It’s the perfect blend of horror, comedy, action, holiday seasons. I saw it at young age and it had a massive impact on shaping my creative brain!
Your destiny
The videostore never left.
Step inside.
Creators, founders, and filmmakers – this is your doorway to scaling your vision with smarter tools, cinematic thinking, and a story-first mindset.